- Reviewing and defining your licensing objectives
- Consulting on the creation of your visual concept presentation
- Targeted research and analysis of the most relevant product categories
- Initiating a screening and qualifying process to determine your optimal licensing partners
- Providing our industry knowledge on the business terms specific to the license
- Agreement negotiation and compliance
- Royalty management
- Coordination of the product development and simplified approval processes
- Licensor and licensee relationship management and communication
- Interface on social media optimization and media relations
- Establish a platform fostering cross-licensing and merchandising activity
- Identify strategic retail and e-commerce opportunities
What Does Licensing Mean For You?
With the sales volume of licensed products exceeding $325 billion worldwide, licensing is a flourishing industry where brands are brought to life in new and creative ways. When handled professionally, the leveraging of a brand’s equity benefits both the licensor and licensee.
By linking licensor and licensee disciplines, new products that satisfy an entire segment of consumers are born. The lucrative results for both partners have made licensing a value-added experience and a most powerful and cost-effective form of brand extension and marketing.
Licensor Benefits
- Extend and protect your brand
- Enhance the long-term viability of your brand
- Create a cost-efficient brand extension format
- Generate new revenue streams
- Attract new retailing venues and consumers
- Provide for multiple branding opportunities
Licensee Benefits
- Gain national awareness by leveraging the brand’s asset value
- Create proprietary product and branding
- Attract new retailing venues and consumers
- Generate new price points and higher profit margins
- Identify new styling options and revenue streams
- Reduce time and expense necessary to research and develop a new branding initiative